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Jeff Cranor
Advisory Council

Jeff CranorJeff Cranor joined the Tri-Valley Conservancy Board as Livermore Valley Winegrowers Association appointee in 2012, serving on the Land Conservation and Resource Development Committees, and retired from the Board in 2016. Jeff continues to volunteer with Tri-Valley Conservancy as a member of the Advisroy Council.

Jeff was born and raised in Southern California.  He graduated from Cal Poly San Luis Obispo in 1974 with a degree in Industrial Technology.  After graduation he worked as a raw materials broker.  In 1984, Jeff and his wife, Diane, a teacher, and their two year old son, Patrick relocated to the Bay Area.  He was a partner in a manufacturing facility in San Leandro.   Jeff and his wife raised their family, which also included another son, Collin and a daughter, Leigh, in Castro Valley for 27 years.

In 2005 Jeff sold out to his partner and went on a quest.  In 2009 Jeff and Diane and their son, Collin opened Nottingham Cellars in Livermore.  Their son Patrick has also joined the winery operation.  Their growing family business is based on the philosophy to produce the best wine possible sourcing grapes from the best growers in the Livermore Valley and to bring recognition to an outstanding wine region.